Paper Title
THE SILENT STRUGGLES: UNDERSTANDING THE DARK SIDE OF SOCIAL MEDIA

Abstract
Abstract - This study, grounded in the honeycomb framework, delves into Generation Z's perspectives on social media, unveiling seven dark dimensions associated with functions like Sharing, Relationship, Conversation, Identity, Presence, and Groups. Drawing insights from 347 participants from the state of Uttarakhand, this study unveils region-specific nuances of these identified challenges. The findings contribute a validated framework and scale to measure the dark side of social media. Notably, the results affirm the presence of dark sides intertwined with the social media functions of Sharing, Relationship, Conversation, Identity, Presence, and Groups. The conclusion sheds light on the intricacies and potential drawbacks inherent in these fundamental elements of online interaction, offering valuable insights for both research and practical applications. Keywords - Dark Side of Social media, Sharing, Relationship, Conversation, Reputation, Identity, Presence, Group, and Generation Z