Paper Title
A Study on Marketing Strategies of Select Processed Vegetarian Food Products Manufacturers in Bangalore District, Karnataka State, India

Abstract
Marketing tactics include product strategies, price strategies, promotional strategies, and location strategies. Effective and efficient marketing tactics will result in the establishment and enhancement of consumer perceptions of the company's goods and services. The product strategies will help in creation of consumer value and satisfaction. Promotion strategies help in communicating value for consumer in goods and services. Place strategies help the marketing companies in delivery value to the consumers and pricing strategies will not only help in creation of value for consumer goods and services, but also they assist in acquiring the value.The present study deals with analysis of promotion, price, product and place strategies of selected processed vegetarian food product manufacturers. The analysis of marketing strategies of selected companies has been made with the help of the data collected from selected consumers in Bangalore. The suggestions have been made for enhancement of effectiveness of marketing strategies of selected companies in the light of the observations made during the study. Keywords - Processed food, Marketing, Strategy, Respondents, MTR, Maiyas, Eastern Condiments