Paper Title
Indian Cinema as a Platform for Spreading Political Messages to Gen Z
Abstract
Indian cinema has always been an influential player in framing public discourse as a strong vehicle for spreading political messages. Since the advent of Generation Z (Gen Z), a digitally native and politically engaged population, Indian cinema and political stakeholders have leveraged cinema as a means to spread ideologies, talk about social causes, and sway voters. This article delves into the way Indian cinema operates as a political instrument and how it is shaping Gen Z's political awareness and participation. It is done through case studies, theoretical insights, and empirical data to make evident how Bollywood and regional cinema frame political narratives, shape youth movements, and inform electoral turnout in India.
Keywords - Indian Cinema, Political messages, classifications, Theories and conclusion