Paper Title
A Study on the Influence of Global Product Availability towards Brand Image

Abstract
The Malaysian watch industry was formed as the context of this research with the objective of studying the relationship between global product availability and brand image to discover newer variables that contribute to the brand image theory. The aims of these research focused on investigating the effect of global product availability on brand image. This research also sought to contribute to the gap in literature by documenting the global product availability phenomenon. Sample from this research included respondents from the Selangor and Klang Valley region. Quantitative data collection methods of surveys were used. Results of this research reveals that there is indeed a relationship between global product availability and brand image and analysis of this research helped to suggest practical ways in which firms can use global product availability to their advantage. This piece is a simplified version of a detailed undergraduate dissertation written by the author. Keywords - Brand Image; Keller; Global Product Availability