Paper Title
A Study on Privacy Preservation for the Indian Public and Private Sector Banks from Social Traffic Perspective

In modern digital era, banking sector has also evolved digitally. Online banking being fast, efficient is much beneficial to its users but along with all these perks it also involves grave risks. Apart from several cyber threats such as phishing, spyware, password leakage and online frauds, one’s banking information may also be threatened if spreads out on many devices when used through them, along with several online web data analytic tools collecting information regarding the website visitors making it more at risk. This paper focuses particularly on the evaluating the risk of users’ privacy invasion visiting the bank’s website, using online web analytic tool. The privacy preservation will be evaluated for a set of official websites for two categories, PSU and Private sector banks of India from the perspective of social traffic. Keywords - Privacy Preservation, Privacy Invasion, Web Analytics.